Aquapax is a brand new product that looks to get rid of the unnecessary evil that is bottle water.With Aquapax the water is contained within a re-usable/recyclable carton and this helps reduce the risk of the water being contaminated by other oil based products such as paint.
"Aquapax natural still mineral water tastes amazingly fresh and pure, just as natural water should. With a near perfect pH balance, it is low in minerals (that's a good thing) and ultra low in nitrates, making it even suitable for infants. Try it and taste for yourself."
As a consumer of lots of bottled water this product really appealed to me because before the talk with Neil Tomlinson (the creator of Aquapax) I was unaware of the risks posed by bottled water and found the facts quite shocking.
Not only is carton better for the environment the water inside it is better for you. It is 12 times more pure (less nitrates) than Avian and 22 times more pure than Volvic. Sourced from a nature reserve in Germany it is classed as the "Champaign of Water".
Aquapax already has two advertising campaigns on Youtube but they havnt been seen by many viewers. Our brief is to come up with a viral advertising campaign that will help attract people to Aquapax and to help them become more aware of the risks posed by bottled water.
